Starting your own coaching business is wonderful. Exciting. Liberating! 

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But without being crystal clear on:

- who you serve,

- the specific problems you specialize in solving,

- and the outcomes you help your clients achieve,

it'll be almost impossible to earn a consistent income and achieve long-term business success. 

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The resistance that comes with niching down is real. It seems so counterintuitive that narrowing down your niche yields more business.

 

Once you understand the powerful impact that niching down has on your marketing and sales efforts, the next question becomes: "Ok, but how do I find my niche?"

 

I've been there myself and I know it can be both overwhelming and confusing.

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But over the years of growing my career coaching business, I've learned that if you aren't specific, people won't understand how you can help them. And when that happens, all of your marketing efforts fade into the background of white noise for them... and you don't get clients. 

 

Knowing your target audience makes it easier to create marketing content that stands out from the crowd so you can be seen by your prospects. Once you have their attention, you are better positioned to guide them to the place where they say "YES" to you and your service. 

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It took me a lot of time, money, and effort to figure it all out. And I want to save you time.

 

That's why I'm excited to share this guide with you! It overviews the essential steps to niche down so your marketing materials get traction. ​

 

I'm giving this guide away for free because I know it will help you wrap your head around this niching down concept. I want you to be successful because coaches help make the world a better place. And if I can help you get your service out there, then I'm doing my part to accelerate that positive change. 

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Cheering for your success, 
Grisel