Meet Grisel Scarantino
Award-Winning Career Coach | Business Mentor | Certified Consultant
Best-Selling Author | Speaker
I Looked Successful. But I Was Slowly Disappearing.
For years, I had the job title, the salary, the wins... and a calendar full of "Hey, can I pick your brain?" requests.
I was the go-to thought partner, constantly helping others solve problems… but quietly ignoring my own desire to build something of my own.
Then a rare cancer diagnosis forced me to stop.
And that’s when everything became crystal clear.
I realized I’d been chasing traditional success while sacrificing purpose, freedom, and joy.
So after I recovered, I made a decision: I left my 9–5 and built a business aligned with who I really am.
Today, I help new and aspiring solopreneurs leave their jobs and build businesses that actually fit their lives.
As your Business Coach, I'll help you clarify your offer, attract paying clients online, and grow a business with intention without burning out, selling your soul, or risking your financial security.
My signature Magnetic Method™ blends psychology, strategy, and soul to help you:
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Create offers that reflect your true zone of genius
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Craft messaging that resonates and converts
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Build a business that supports your life (not the other way around)
Do you know what it feels like to be stuck in an unfulfilling career? Do you know the anger and frustration—the rage—caused by feeling stuck on a professional path that is no longer a good fit? Are you yearning for the freedom and flexibility of starting your own consulting or coaching business but have no idea where to start or what to expect?
There aren’t enough unrewarding professional opportunities in the universe worth staying in a career that causes you anger, anxiety, and depression. You deserve to do purposeful work that uncovers the unique value you bring to the world and supports the best version of yourself and your life.
In her debut book, Trust Your Wings: How I Left My Corporate Job to Start a Consulting and Coaching Business from Scratch, performance consultant and career coach Grisel Scarantino shares intimate details around her decision to leave her stifling corporate career and launch her own successful entrepreneurial ventures.
Drawing from her experiences in overcoming professional, emotional, and physical setbacks, she introduces instructive tools to help you courageously release what’s holding you back. When you decide to lose the shackles of your ill-suited and energy-draining career, you can become the best version of yourself, start your own business, and ultimately learn to Trust Your Wings.
This Work is Bigger Than Business
Owning your own business is a personal transformation.
It’s about waking up excited for your day, doing work that feels like you, and spending your life on what actually matters.
If you’re ready to start your business, or struggling to get traction as a new entrepreneur, you’re in the right place.
You don’t have to silence your big ideas.
You don’t have to chose between financial security and meaningful work.
And you definitely don't have to figure it all out alone.
You're not starting from scratch, you're starting from experience. You’re in the middle of your story.
And it's about to get really good.
Are you a heart-led new business owner who feels stuck, unsure how to grow, and starting to wonder if your entrepreneurial dreams are really possible for you?
Are you tired of:
Second-guessing every offer, every post, every decision and still not seeing traction?
Worrying that you’re doing it “wrong” because it doesn’t look effortless like it does for everyone else?
Knowing you’re meant for meaningful, soul-aligned work… but wondering how to make it sustainable?
Holding so much potential but feeling scattered, stuck, and alone in the process?
Ready to grow a business that reflects your heart, earns you income, and feels like home?
You don't have to keep guessing what will work.
Soul-Aligned Strategies
Clarify your business foundation, offer, and messaging using tools grounded in psychology, human behavior, and emotional intelligence.
Flexible Support
Access coaching, content, and actionable tools on your schedule. Build at your own pace with guidance that meets you where you are now and evolves with you.
Focused Results
Design a business that fits your life, attracts the right clients, and grows with intention. Avoid common mistakes and get to success faster.
Build the business. Reclaim your power.
Live the life that’s been calling you.
Let’s make this your most aligned chapter yet.
Work with Grisel
Empower yourself to:
Get clear on your business foundation
Define what you do, who you serve, and how to talk about it with language that honors your truth and attracts the right clients.
Start earning with purpose
Create aligned offers and systems that generate income without compromising your values, your energy, or your integrity.
Build a business that feels like home
Let your business reflect your soul, not just your skills. Feel proud of what you’re creating, and safe in how you're doing it.
Let’s build something beautiful, that's yours, together.
Grisel was instrumental in helping me define the nature of my work. I can say with confidence that she is one of the very best in her field.
Tevi Lawson, Mind-Energy Healing Pioneer | Author of The Proxy Diet
I will be forever grateful for the journey I've had with Grisel. Highly recommend trusting her and her process.
- Shelly S.,
Independent Consultant
Grisel undoubtedly changed and influenced my life in profound ways. She can do the same for you, too.
- Scott C.,
Licensed Mental Health Counselor
How to Get Started Today
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Start with a Complimentary Clarity Call
This free 30-minute conversation is your space to get honest about where you are, where you want to go, and whether we’re a good fit to work together. You can expect zero pressure or pushy sales tactics (that's not how I roll). Just a real conversation to see if this is right for you.
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Explore the Right Coaching Path
Whether you’re ready for 1:1 coaching or just figuring out your next step, I’ll help you identify what kind of support you actually need and how to get it without burning out or going broke.
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Begin Your Business (and Life) Transformation
When you’re ready, we’ll start building your business from the inside out with strategy, soul, and support every step of the way.
You deserve a career (and life) that feels like home.
Curious if coaching is right for you?
Here’s how I work with clients.
This isn’t my first time guiding people through life-changing transitions.
I’ve spent over 20 years helping professionals unlock their potential. I'm a former therapist with a a background steeped in the science of behavior, a Master’s in Industrial/Organizational Behavior (better known as the Psychology of Work), and certifications in both consulting and professional development.
Since 2005, I’ve supported 700+ people through career shifts, business launches, and personal breakthroughs. I started my first consulting business in 2017. I left corporate in 2020. I started my second business in 2021.
And now? I’m a full-time entrepreneur with multiple income streams, bestselling author, speaker, and two-time award-winning coach living a life I once only dreamed of.
I don't have to wake up to an alarm clock. I can wear what I want, do what I want, and earn what I want. I get to live the full expression of life (and work) on my own terms.
Credentials matter. But so does experience, integrity, and walking the talk.
When we work together, you’re not just getting a coach. You’re getting a thought partner who’s been there, knows the road forward, and deeply cares about helping you make your dreams come true.
As seen on...
 Top experts reveal their secrets to unlocking empowering shifts to create freedom |  Finding Your Spark Again podcast episode on YouTube with host Donnalynn Riley | ![Navigating Cancer TOGETHER Podcast Cover 2 (Grisel Scarantino)[76]](https://static.wixstatic.com/media/b415bb_933c4cde11274abe81212473e030ede6~mv2.png/v1/fill/w_250,h_250,al_c,q_95,enc_auto/b415bb_933c4cde11274abe81212473e030ede6~mv2.png) Navigating Cancer Together Podcast with host Talaya Dendy |
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 Executive Encore Podcast: Women Finding Fulfillment After 60 with host Patricia Muir |
